Studying New Age Tourism Potential In Kerala Tourism Essay

Concentrating New Age Tourism Potential In Kerala Tourism Essay The travel industry looks for greener fields for its development and in this century each component of human culture can possibly turn into a travel industry item. Measuring the capability of assortment, the items that are offered in new age the travel industry shifted from elective mending philosophies, roads for stylish turn of events, talks by profound masters and imaginative the travel industry rehearses. This assortment in the travel industry item brought about the development of focuses of fascination, which are right around multiple times more development potential than the exemplary the travel industry showcase. Kerala is considered as the first State in Quite a while, which had started steps to misuse the developing business sector of new age the travel industry and is presently furnishing with wide and shifted focuses of fascination like stylish turn of events, experiential and customized self-improvement, and elective ways to deal with medicinal services. This examination is of the view that there is a requirement for Certification of these New Centers of vacation destinations which will guarantee nature of administration give lastly will help the travel industry in Kerala. Presentation The historical backdrop of the travel industry delineates an image of exponential development and expanding decent variety. The quantity of exercises and encounters that can be classified as the travel industry has expanded altogether and now every component of human culture can possibly turn into a travel industry item. It is properly opined that travel industry looks for greener fields to develop and extend. It interestingly commends contrasts in spots and people groups to make novel encounters (Tejvir, 2004). Checking the capability of assortment, the items that are offered with new age the travel industry fluctuated from elective recuperating strategies, roads for tasteful turn of events, talks by otherworldly masters and inventive the travel industry rehearses. This assortment in the travel industry item brought about the development of focuses of fascination, which are right around multiple times more development potential than the great the travel industry advertise. Presently traveler goals are not seen as set of unmistakable regular, social, masterful and natural assets yet as a general item, a mind boggling and coordinated bundle offered by a domain ready to gracefully an occasion, which meets the differed needs of the vacationer (Maria and Peter, 2006). The New Age group has developed fundamentally since its rise during the 1950s and 1960s (Dallen and Daniel, 2006). Initially, it was a counter-social development, associating with other counter-social developments of that time, for example, the biology, hipster, and collective developments. During the most recent decades, otherworldly and recondite techniques have been promoted and popularized by a growing business sector of writing and workshops. This has made New Age a socially acknowledged marvel and it has along these lines lost quite a bit of its enemy of innovator and culture-basic character. Target of the examination The primary goal encircled for this investigation is to examine the accessible capability of the travel industry in Kerala vis-Ã -vis to the New Age Tourists. Different goals are as per the following To recognize the essential inspirations of travelers visiting Kerala. To break down the socio-segment profile and the picture of the goal from the traveler point of view. To look at the exercises attempted by travelers and the use of use of the travel industry middle people and providers. Study Area The new age goals are confronting a test to oversee and sort out their assets so as to gracefully an occasion experience that must be equivalent to or better than the elective goals encounters available (Maria and Peter, 2006). Consequently Kerala can be considered as the first State in Quite a while, which had started steps to misuse the developing business sector of new age the travel industry. As is appropriately opined by Professor Peter Cochrane Travel has for quite some time been with us. Augmented reality is well upon us. Experience is as of now being uncovered in the travel industry to the degree that it might now be the key goal of todays voyager (Khan, 1997). It is this desire of the current day voyager which made the travel industry experts in Kerala to grew wide and fluctuated focuses of fascination like stylish turn of events (Kalamandalam craftsmanship, dramatization and music); experiential and customized self-improvement, (seminars on contemplation, individual connect ions and self information lastly, seminars on elective ways to deal with human services (Ayurveda knead for body restoration). Additionally, it can likewise be opined that the essential segment containing farming united tasks is stale and the travel industry is viewed as one of the elective procedure that can be embraced to recover the economy particularly in the rustic zone (Tribe, 1995). During the most recent decade, one can observer the improvement of visitor resorts where bundles are given where all the above conveniences are clubbed together. The investigation zone was limited to Kovalam, Varkala, Guruvayoor, Vallikavu, Kumarakom and Munnar. Out of this Kovalam and Varkal are sea shore resorts, Munnar, the well known slope resort and Gurvayoor and Vallikavu are strict focuses. Procedure Both essential and auxiliary information was utilized for the examination. Through the essential overview, we attempted to dissect the segment profile, guest inspiration, exercises reveled at the inside and span of remain. Measurable instruments like connection investigation were utilized to examine the consumption example and span of remain of these guests. Results and Discussions Driven by a light economy and increment in the buying intensity of the white collar class populace alongside the rising enthusiasm towards oriental culture and qualities, one can observer an expanding movement of the travel industry traffic towards India. From the Figure 1.1, obviously the traveler stream to India is indicating an expanding pattern. Just the moths April to June can be considered as droop period while ring stream is seen during the vacationer season October to February. * = Provisionalâ â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Sourceâ :Â Ministry of Tourism, GOI In like manner, just the slow time of year term between April-May, one can watch a setback in the vacationer profit. The endeavors made by the Central government alongside the adequate help of different State Governments to make the travel industry a yearlong issue, can be plainly seen in the Figure 1.2 demonstrated as follows. * = Provisionalâ â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Sourceâ :Â Ministry of Tourism, GOI In spite of the fact that with tremendous potential and decent variety in the items that can be offered by India, yet it positions just twenty-second. Subsequently, India couldn't bridle its multiplier impacts for work and destitution destruction. The ongoing arrangement changes like advancement in flight division, justification of duty rates in the friendliness part, traveler well disposed visa system and so forth is basic to support the travel industry segment in India. The travel industry in Kerala Local vacationer appearances (barring explorers) rose from 52.40 lakhs in 2001 to 59.46 lakhs in 2005. In this manner in five years, yearly development rate for remote and residential traveler appearances are separately 13.27% and 2.69%. As per the investigation of World Travel and Tourism Council (WTTC) on the travel industry area in the State, Travel and Tourism creates as much as 7.7% of GSP and 6.2% of complete work. Guest sends out (the travel industry receipts) are turned out to be as 14.3% of the complete fare of the State. Figure : 1.3. Income from Tourism Source : Economic Review, 2006. Figure 1.3 gives an unmistakable understanding into the income from Tourism between 2001 2005. It tends to be seen that the remote trade profit during 2005 is Rs. 1552.31 Crores and the complete income from the travel industry part is Rs. 7738 Crores. The Economic Review features that the Tourism area utilizes around 10 Lakhs people in the State. According to the evaluations of World Tourism Organization (WTO), pushed by the travel industry and business travel blast, India needs an extra 300,000 continuously 2020. At the point when we examined the extension plan of different vacationer advertises in India, it is seen that Kerala is considered as a potential visitor zone, yet the development plan ought to be additionally fortified to oblige the necessities of the travelers. Figure 1.3 represents the new room gracefully expected to be remembered for the key vacationer zones. Capability of Spiritual Tourism in Kerala It is the Greeks and the Romans who developed the mission of prosperity through Spiritual the travel industry. One can likewise see that the supporters of larger part of the religions used to attempt profound excursions at any rate once in a year. It is appropriately opined by Timothy Dallen that profound the travel industry as the most seasoned and now one of the quickest developing fragments in the movement business. The new type of profound explorers likes to appreciate otherworldly edification without surrendering their solaces, which brought about this being included as a significant part of New Age Tourism (Greg, 2007). Different examinations had called attention to that a large number of vacationers visit India for different sorts of profound connections with diety or godman. In spite of the fact that there are reservations against comodifying religion and to place sacred spots into spot light for mass utilization and to make heavenly things unholy, yet one can see that the lines between mass voyagers and strict travelers are getting progressively obscured. Indeed, even profound the travel industry is seen by numerous administration and the travel industry authorities as an approach to either differentiating or spare battling economies (Dallen and Daniel, 2006). There exist distinction of feeling about whether otherworldly the travel industry is identified with idealism from the self to a totally extraordinary condition that offers unadulterated unwinding, or, a chance to renegotiate ones spot on the planet and connections. In extraordinary cases, it may be about showdown of the universes dull

Methodology Dissertation Example | Topics and Well Written Essays - 2750 words

System - Dissertation Example System Subjective research system gives a nitty gritty image of the information that should be a piece of the exploration (Adler 1994). Because of subjective strategy, the data that should be fused in the examination is clear and educational. As indicated by Merrigan and Huston (2004), the subjective research technique works fine at the primer periods of a venture as it allows the scientist to unite data in a manner that is reminiscent and coarse. It is additionally said that by utilizing subjective methods, the scientist isn't competent to have a constant or completely particular arrangement; he may just have a guess about the arrangement of the venture (Ader, Mellenbergh and Hand 2008). The analyst is fit to distinguish about the consequence of the task or some estimation of the venture with the progression of time, as he continually utilizes the subjective methodology for accumulation of information (Patton 1990). 1.1 . Research Methodology Qualitative research strategy and quantitative research strategies are persuasive as far as assortment of appropriate information for any sort of research. Subjective techniques for information assortment are utilized to assemble subjective information. The procedures that are utilized for information assortment through subjective strategy are subjective meetings that are likewise brought inside and out meetings, direct perception, contextual investigations, writing surveys and center gatherings (Adler 1994). Subjective research strategies are utilized for some instructive orders for social occasion of appropriate research information required for the examination. These orders incorporate history, humanism, human studies, topography and other social orders. (Adler 1994). It isn't fundamental that subjective research approach is essentially embraced for the previously mentioned trains however it suits these orders more when contrasted with different controls. The limitations and peripheries of any exploration can be unmistakably perceived with the assistance of subjective research (Patton 1990). Quantitative research technique is utilized for assortment of quantitative information. Undoubtedly, they are utilized for assortment of information or data that is uncountable and graphic however quantitative research strategies accumulate information or data in a countable request as the gathered information is in numeric organization. Like subjective strategy, quantitative philosophy additionall y suits a few orders or instructive regions. These orders incorporate bookkeeping, material science, scientific classification, insights and sociologies (Roessner 2000). The information assortment procedures utilized in quantitative research technique are with the assistance of study structures, arrangements, poll planning, factual model structures and substantially more (Roessner 2000). Overview structures and surveys are considerably more utilized when contrasted with different strategies of information assortment and assembling as they are a lot of advantageous to create and convey for numeric information assortment. The goals related with an exploration are now known to the scientist and he/she works in as per a set arrangement (Saris and Gallhofer 2007). As per Saris and Gallhofer (2007), the specialist is as of now mindful that the information will be accumulated fit as a fiddle of number configuration and can be effectively utilized for factual assessment for progress in the exploration. 1.2. Subjective Research Method According to Byram and Feng (2006), â€Å"

Emotional intelligence Boosting Your Emotional Quotient (EQ)

Emotional intelligence Boosting Your Emotional Quotient (EQ) Emotional Quotient (EQ) refers to the capacity of an individual to understand others, what drives them, what makes them tick, and how they can work in liaison with them. In this article we explore the historical development and categories of emotional quotient, its importance, as well as the ways in which anyone can boost their EQ.HISTORICAL DEVELOPMENT OF EMOTIONAL QUOTIENTDaniel Goleman published his first book in 1995 and ever since Emotional Quotient (EQ) has become one of the most discussed topics in the corporate world. The term ‘Emotional Quotient’ is sometimes used interchangeably with ‘Emotional Intelligence’.It has become a widely accepted opinion that Emotional Quotient (EQ) is much more important than actual intelligence (IQ) when it comes to securing success in one’s life or career.In our different professions today, especially in the business world, success is highly determined by one’s ability to read people’s cues and react in an appropriate manner towards them.For this reason, we must reinforce mature Emotional Quotient skills in order to understand, negotiate, and empathize with other people especially in a time when t he world is expanding into a global economy containing diverse people with diverse backgrounds. Failure to comply with these changing times implies an invitation of failure not only in our business endeavors but also in our personal lives. CATEGORIES OF EMOTIONAL QUOTIENT (EQ)There are five main categories of EQ skills that have been acknowledged by researchers and scholars alike. These are as illustrated below.The very first category is Self-Awareness. Self awareness is the ability to accurately perceive an emotion as it is happening in real time. The development of self awareness demands that an individual deeply tunes into their own feelings. Once a person truly and accurately evaluates their emotions they are in a position to manage them.As such, the elements of self awareness are:Emotional Awareness, which is one’s ability to recognize their own emotions as well as the effects of those emotions.Self Confidence, which is the sureness in one’s own self worth and abilities.The second category in EQ skills is Self-Regulation. It is agreeable that as human beings, we have little control of when we experience which emotions and how. It is, however, possible for an individual to determine how long they let an emotion last by implementing a number of approaches to diminish negative emotions such as anger, depression, and anxiety. Some of these approaches may entail activities such as meditating, envisioning the situation in positive light as opposed to a negative one, taking walks, and even praying.Like self awareness, self regulation has several elements:Self Control, which is the proper managing of disruptive compulsions.Trustworthiness, which is the art of maintaining a high standard of integrity within oneself despite the adverse situation at hand.Conscientiousness is an additional element of self regulation which entails taking total responsibility for one’s actions and reactions.Adaptability, which implies one’s ability to be flexible; and finally t here is Innovation, which is being open to new ideas and approaches.The third category in EQ skills is Motivation. The ability to motivate oneself for the achievement of any particular goals while maintaining a positive attitude is an important aspect of mastering Emotional Quotient. Although different individuals naturally vary in their propensity towards a positive or negative attitude, one can, with effort, condition their mind to adopt a positive predisposition. This is made possible by habitually catching negative thoughts as they materialize and reframing them more positively, which ultimately helps one achieve their goal.Motivation has the following elements:Drive for Achievement, which is an individual’s consistent propulsion towards excellence.Commitment is the second element and refers to one’s devotion to their goals or cause or those of the business or organization.Initiative, which is the individual’s preparedness to act in the face of an opportunity.Optimism that pushes one to remain persistent despite facing hurdles or setbacks.Empathy is the fourth EQ skills category and it entails the ability to recognize how people feel. Empathy is a quality that is not only important in business, but in life as well. It is only logical that the more skillful a person is at discerning other’s feelings, the more skillful they will be at controlling the kind of signals that they send back.Empathetic individuals often display excellent performance in the following things:Service Orientation in terms of anticipating the client’s needs and meeting them promptly.Inspiring Others, which comes as a result of recognizing people’s weak points and, hence, reinforcing their abilities and inspiring growth.Political Awareness, which refers to reading emotional cues in group settings and how to make a connection and establish relationships.The fifth category skill necessary for mastering EQ is People Skills. Great interpersonal skills are directly proportional t o success in business and beyond. In the world we live in, where people are in constant connection and communication, it has become even more important to posses people skills and EQ skills as a whole in order to be in a position to understand, negotiate, and empathize with others people in the global economy. Some the most important people skills are influencing others, communication expertise, leadership, team playing, cooperation and collaboration among peers, conflict management abilities, among others.[slideshare id=15150033doc=emotionalintelligencemasterv3-121113001245-phpapp02w=640h=330]IMPORTANCE OF EMOTIONAL INTELLIGENCEIt is not the smartest individuals that are the most successful or fulfilled in life. I am sure you can think of one person who is academically brilliant but almost completely handicapped socially, unsuccessful career-wise, or failing in personal relationships. Intelligence (IQ) alone is inadequate in establishing a successful life. Undeniably, IQ will earn you impressive credits and get you into the best schools, but emotional quotient helps you manage stress and emotions during demanding exam periods. Without EQ, IQ might fall to waste and end up being nullified. EQ is important for several reasons described as follows.First and foremost, mastering emotional quotient is important for Work Performance. EQ is what enables an individual to maneuver through various social complexities at the workplace; lead, inspire, influence, motivate peers, and ultimately succeed in one’s career. As a matter of fact, most business and companies these days emphasize more on the EQ of their employees than their IQ.Emotional Quotient is also important for one’s Physical Wellbeing. If an individual is not being able to manage their emotions, they are in all probability doing an equally bad job at managing their stress levels too, which can manifest in the form of serious health issues. Uncontrolled stress levels have been known to raise blood pressure , repress the immune system, increase heart attack and stroke risk, catalyze infertility, as well as speed up ones ageing.EQ is also important in keeping a healthy balance in one’s Mental Health. Unmanaged stress levels also have a grave and adverse impact on ones mental health, making them vulnerable to anger, depression, and anxiety. If a person is unable to understand, find comfort, and manage their emotions, the they will often find that they are incapable of forming strong bonds with others, which can leave them feeling isolated; leading us to the next point.Relationships. Relationships are a fundamental and unavoidable aspect of every sector of our lives. EQ is important for the healthy development and growth of healthy relationships. This is because understanding one’s emotions and how they can be controlled makes an individual better at expressing how they feel as well as understanding how others feel. This paves way for an avenue of open and effective communication that forges strong relationships, not only at work but in one’s personal life.Watch this great talk on how good leaders become great using emotional intelligence. BOOSTING YOUR EMOTIONAL QUOTIENTThere are several measures that have been proven to improve one’s Emotional Quotient once adhered to. These measures are:Reduction of Negative EmotionsThis is perhaps the most important aspect of EQ. This is because it is paramount that one be in control of their emotions in order to ensure that they do not affect their judgment. In order for an individual to be in a position to change how they feel about a certain situation, they must first be able to change how they think about it.Reduction of negative emotions begins with the Reduction of Negative Embodiments. This refers to situations where one feels adversely towards another person or their actions. In such a situation, it is important to avoid negative conclusions in your mind as much as possible. Rather, practice the art of viewing a situation through multiple dimensions prior to reacting to it.For example, it may be tempting to conclude that a certain colleague failed to return my phone call because they are ignoring me but it would be better to conclude that they are caught up and they will phone back whenever they can. When one avoids taking other people’s actions personally, they are able to look at those actions from an objective point of view. Note that people’s actions are inspired by their own selves more than they are by us; this perception widens your perspective and reduces the possibility and occurrence of misunderstandings.Additionally, Reducing Fear of Rejection drives away negative emotions and boosts your EQ. One sure way to reduce fear of rejection is by availing multiple options for yourself in crucial situations. This is to ensure that no matter what the outcome may be, there are equally strong options at your disposal. This will eliminate any negative emotions such as anxiety or depressio n.For example, if you are applying for a dream job, apply in numerous different organizations; therefore, if one does not work out, the other options may still be open to you, hence relieving you of a lot of angst. Staying Calm and Managing StressWe all experience stress, be it at different levels. How you handle stressful scenarios is what determines whether you are an assertive or a reactive person; a poised or an unstable person. When under any kind of pressure, your most important asset is your ability to keep a level head.EQ is the ability to stay calm while handling extremely stressful situations. There are various practices that can be employed to keep yourself calm, for example, avoiding caffeinated beverages that may heighten your nervousness; instead, maintaining a cool temperature around yourself may be far more effective in reducing one’s anxiety or nervousness.In addition, exercise is a great stress reliever and helps reduce your physical tension, energizes you, keeps you collected, and enables you to deal with stressful situations in the calmest way possible; thereby boosting your EQ in the process.Remaining Assertive and Expressing Difficult EmotionsAs much as it is good to get along with the people we interact with, to develop healthy emotional quotient, you also need to be assertive and expressive and be able to set appropriate boundaries in order for people to understand where you stand in when you encounter one another.This entails exercising your right to disagree without necessarily being disagreeable, or being able to say ‘no’ where appropriate without having to feel guilty. Boosting EQ demands that one set their own priorities and protecting oneself from any forms of duress or harm.As an additional pointer; when being assertive, it is important to avoid framing statements in such a way that they come off as accusations or judgments because they automatically put the recipient on the defensive, which may result in an unnecessary alt ercation.Trusting OthersEach individual, no matter how socially inept, has at least one person that they have given they trust and who almost understands them as intimately as they understand themselves.In scenarios that are stressful, and in situations where you feel overwhelmed by the pressure, it helps to reach out to that individual and ask for a perspective beyond your own; an objective perspective.This activity will eventually train you to handle situations in an objective manner, hence boosting your emotional quotient even without your awareness.Constantly trying to handle stressful situations on your own is not independence, it is limiting. It leads to a situation where you are never open to other approaches but your own; therefore, hampering any form of growth in your EQ. Often, all it takes is an external opinion to work through a scenario that is ongoing in your mind.Bouncing Back from AdversityUnderstand that life is not necessarily easy; at least not all the time, and h ow we choose to feel or act in response to life’s challenges can makes all the difference between optimism and frustration; hope and despair; victory and defeat. It is important that you look at every situation, especially the negative ones, as a learning experience. Ask yourself, “How can I do better?” “What have I Learnt?” In the immortal words of Thomas Edison, “I have not failed; I have found ten thousand ways that do not work.” Thomas A. Edison went on to invent the light bulb. Adopting this perception on life is one of the strongest ways to boost your EQ and go on to live a successful and fulfilling life.Develop a Genuine Interest in the People around YouAnother way to boost your emotional quotient is by learning to develop a genuine and keen interest in the people and the world around you.For example, in a work environment you should not only strive to learn the names of everyone you interact with but reach out to them and strive to learn as much as possible abo ut them. It is proven that there is a satisfaction or fulfillment that human beings draw from establishing meaningful connections and relationships with others.Showing genuinely friendly interest in the lives of colleagues or associates is not only advantageous to you but to them too. When you reach out to people, they feel valued as human beings and not mere cogs in a machine.The kind of fulfillment drawn from making such a connection or relationship, therefore, is experienced by two parties and can act as a stress reliever, drive away any feelings of anxiousness or depression, improve productivity, and ultimately boost EQ levels. IN A NUTSHELLOur ability to use reasonably soft skills and approaches in situations boosts our Emotional Quotient (EQ). In turn, this boost in EQ enables us to handle future situations in a better, healthier, and mature manner. EQ is a sense of internal balance that enables you to keep your composure, make the right decisions, and communicate successfully even when under stress. EQ is a major determinant of the quality of the life that you live as well as your likelihood for success in both your career and personal life. For this reason, it is imperative that you understand emotional quotient intimately as well as the various ways in which we can boost it constantly.Emotional Quotient can be said to be the best predictor of performance in any workplace situation, the determinant of effective leadership, and individual excellence. When our EQ is effectively increased and applied, we realize our ability to cultivate more solid relationships both personally and in the business arena. Relationships, and more specifically their quality, are a colossal determinant of the success of any endeavor we delve in and the reality is; relationships cannot be avoided, there is no way around them. In order to ensure that we have the highest quality relationships and, therefore, the best shot at all-round success we need to constantly boost our Emoti onal Quotient.

Black And Queer Identities Functions Within A Modern Context

The article has three sections that it focuses on; first, it introduces intersectionality and reconceptualizes heteronormativity, then offers a review of research on the black family given an intersectional context, and lastly it discusses how the intersection of black and queer identities functions within a modern context. First, they redefine heteronormativity to include race, class, gender and sexuality. They posit heteronormativity as inherently racist and cite that literature up until now has mainly offered a stagnant, rather than fluid, dichotomy of â€Å"the heteronormative and the queer† (MAIN 1). Secondly, they argue that there are two main schools of thought when analyzing the black family, that of pathology and that which†¦show more content†¦Companies were pandering to LGBTQ folks long before the discussion of marriage, thus involving them in the family norm of engaging with capitalism. As this article primarily deals with intersectionality, it is importan t to begin with the definition offered by the two authors. â€Å"Intersectionality has been articulated to understand the mutual ways in which the discursive and structural elements of race, gender, class, and sexuality intersect to create unique experiences based on social location and complex relationships of power and oppression† (3). Unfortunately, I do not believe that the authors talked about these intersections a great deal, but rather focused on simultaneously occurring results of oppression for both LGBTQ folk and black people. The goal of intersectionality is to see how identities coexist and interact with one another and identify areas of conflict. While previously stated that I don’t think the article does this everywhere, there are several arguments made that are necessary to our examination of the lives of queer families of color, which I argue is key to our understanding of LGBTQ families in general. Towards the end of the article, they show that â€Å"transgender and LGB people of color areShow MoreRelatedGay Dance Clubs Essay example4299 Words   |  18 Pageshas become the commercialized superclub, where profit rather than music is the bottom line. As a space traditionally influenced by homosexuals becomes a major business opportunity, this commercialization has led to the inclusion of gay subcultures within mainstream American society. However, this process has served to reinforce social stigma and stereotypes. The advertising and club environment designed to â€Å"sell† the experience to the gay customer is founded on the overtly sexual club culture of theRead MoreHistory5499 Words   |  22 Pagessees Harlem Renaissance used interchangeably with ‘‘New Negro Renaissance,’’ a term that includes all African Americans, regardless of their location, who participated in this cultural revolution. 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Homelessness Essay - 751 Words

Homelessness is an epidemic that affects millions of people all over the world. These people have no place to live, are rarely able to bathe, and they have little to no food to eat. There are many reasons why people become homeless, but they can be broken down into three categories; Structural factors, systematic failures, and individual and relational factors. Structural factors are economic and social obstacles that could possibly affect someones opportunities. Examples of structural factors are the inability to get a job due to discrimination and inadequate income. Although racism isnt always the reason why a person does not get a job, it sometimes plays a role in the decision. A study by German Lopez revealed that â€Å"white applicants†¦show more content†¦When they experience these feelings, they often times runaway to break free of their feelings of being sad and unwanted. Most of the individuals who run away have no place to go, resulting in them being homeless. When looking at the teachings of Ghandi and the New Testament, there is the belief that people should help each other. People in the community should help the homeless find better places to go by reaching out to different homeless shelters, child welfare centers, or any other institution similar to the one they left from. Afterwards, they can tell the homeless pers on where they should go to better suit them. This will give the homeless person a new place to call home, and it will make the helpful individual feel good for helping someone who was not able to help themselves. According to Weil, anger and bitterness comes from the unequal access to wealth. This way of thinking can be seen when observing the individual and relational factors of homelessness. These factors stem from events that occur in someones personal life. They may include job loss, their home burning down, a divorce, or an addiction. 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Question: Discuss about the Business foundation Of Metro AG. Answer: Introduction Metro AG is a global retail company based in Germany and deals in wholesale and cash and carry business. The mentioned Company established in 1964 has its headquarters in Dusseldorf city of Germany. The following company is the fourth largest retailer of the world based on the amount of Revenue generated in a year. The company is a global pioneer in cash and carry business of the world. It is represented in 25 different countries with over 750 self service wholesale stores. The Company achieved revenue of around 29 billion pounds in the fiscal year 2015-16 which is no doubt a remarkable achievement for the business organization. It has its presence across 25 countries with strength of over 750 self service centers. It employs around1,40,000 employees worldwide and is one of the largest employers of the globe. The management of the company always involves itself in providing different customized solutions to its varied range of customers. The presence of the company in such vast regio ns of the globe has defined its role as a global MNC. Background of the Company The Metro Cash and carry outlet in India commenced operations in the year 2003 with the start no operations in Bangalore. Currently the company has around 24 wholesale centers across the country. The core group of customers of this famous wholesaler includes the small retailers, owners of medium and small shops, restaurants, hotels, corporate entities and many other different forms of business that operates in India. The Indian business of these retail giants includes a vast range of state of the art products that starts from vegetables, fruits, grocery, preservatives, bakery products, household items, fish, meat, confectionaries, electronics and many other different products that cater to different needs of the business and the service users. The Company has done a great job in promoting itself as a developer of the economy of India as it has employed a large number of local people in its value based stores and has been working successfully with agricultural farmers who provide them fresh fruits and vegetables in return of the proper market price. It is ranked 2nd amongst the list of the best places to work in India and has also received the CII National Award for quality and food safety. SWOT Table STRENGTH WEAKNESS Meeting the product requirements Proper and Efficient Network Quality staff in their ranks Largest Wholesaler of India The company does not spend money on advertisements through any kind of media Efficient and cost of operations is extremely low in India Tax Rates are high in India which makes it difficult to carry on efficient business Stores are located far off from the cities The Company only deals in wholesale business The imported items are charged with a high price Absence of transaction with common persons OPPURTUNITIES THREATS Large Expansion of business all around the globe Presence of 24 centers across India is a huge advantage All types of varieties under one roof As mentioned earlier absence of credit sales No discounts are available Presence of Wall-Marts in India Political conditions of India is a huge factor for the business Inflation Table No 1- SWOT Table Source-(Jahan and Hemant 2014) Market Description India is one of the largest economies of the world and has been a potent economic force of Asia as well as the rest of the world since the last decade. The rise in the economic condition of the market is a sign of the nations prosperity (Yadav and Raju 2013). As mentioned earlier the factors there are some key economic factors that have been helpful for Metro Cash and carry to establish its existence in the country, they are; Increase in the amount of consumer spending Increase in the Foreign Direct Investment Positive economic growth Proper and efficient infrastructure for logistics Establishment of other new industries On the other hand there are demand and supply factors as well which determine the market conditions of India. Some of the main factors that influence the demand and supply curve are; Income- Increase in the amount of disposable income of the people have made the consumers more confident as they are now able to afford more and more goods. Higher income can occur due to a variety of reasons like higher wages and lower taxes charged by the government. Substitutes- The increase in the price of the substitute products are helpful for the product of another organization with same characteristics. The increase in the price of the original product will lead to a fall in the sales figures and in turn will increase the sales of the rival product (Varshaa 2015). Advertising- Advertisement is one of the main factors that help to increase the brand loyalty of the goods and increase the demand of the products (Trebbin Franz and Hassler 2015). The higher spending on advertisements of the products is helpful to initiate a rise in the global sales of the organization. Complements- The price fall of a particular product will surely lead to the fall in the prices of the other peripheral products. Quality- In a place like India quality is the key to success in the market. Higher the quality of the product, higher is the demand for the product. Apart from the above mentioned factors the cultural context of India must be taken care of to make sure that the cultural heritage of India is not disrespected at any cost. Therefore all the above factors have a direct influence on the launch of a new product in the Indian market. Findings The classified findings have been a huge help for the organization. The research has been able to identify the different trends that are associated on the launch of a product by such a large scale wholesaler in the Indian market (Jahan and Hemant 2014). It is also amazing to find out that the management of the company used no form of electronic media to promote the product during or after its launch. Explanations of the SWOT Table Strengths The main aim of the management of the company is to meet the requirements of the new product so that it matches all the requisite criterion The presence of proper and efficient networks is an added advantage for the organization as such networks helps to promote the product easily The presence of efficient and trained staffs in the organization helps the organization to have a competitive edge in the market (Gilsenan et al. 2016) Metro is the largest wholesaler of India and thus launching a new product can be a great business initiative The organization is perhaps the one of its kind in the world as it does not spend a single amount in advertising in any forms of media which gives an idea of the powerful brand name and reputation Cost of operating a business is extremely low in India which is a great factor that helps the business to allocate a minimum investment Weaknesses Tax Rates in India is much more in comparison to other countries which makes life tough for foreign firms (Sinitcyna 2016) The distance of the stores is inconvenient for the users as the stores are generally located quite far away from the city. The distance is a main reason for the business to lose customers The Company does not deal in retail business and deals only in wholesale business. Thus common men are not able to buy products easily from the mentioned organization. The imported items of the company are charged heavily once they enter the Indian market which is one of the biggest negative factors in the business (Gopalakrishna Subramanian and Fleischmann 2016) Opportunities The expansion of the business all around the globe will help the organization to sell its new product in its other existing markets and increase the scope for the product Presence of 24 centers across India is a huge advantage for the organization as the product can be made readily available for the other consumers in other centers easily The availability of all kinds of products under one roof will help the customers identify the product easily while they explore the store (Shitole and Thyagarajan 2014) Threats Absence of credit sales does not help the organization as it loses out many potential customers Metro does not offer any discounts on its products which turns out to be a larger threat for the organization Presence of Wall-Mart in India has given Metro a stiff challenge in the coming days Political conditions of India is a huge factor for the business as because the businesses in India are often controlled by influential political parties Inflation in the last couple of years have slowed down the market growth of Metro and has presented a crisis situation in the market Recommendations According to Jahan and Hemant (2014) the absence of credit sales is certainly a negative factor that has an impact on the organization. However this is done mainly because of the bulk amount of products that are sold out to retailers (Schranz-Whitaker 2016). Metro generally deals with wholesale trading and thus credit sales are not supported by them. However things are changing gradually and the management of the company has introduced Smart Cards for the members of the stores with which they can easily transact with the help of the card. The company has also decided to offer discounts on its new products to make it seem friendlier towards the retailers and other small sellers. The management has also taken certain measures so that inflation does not have any such effect on it. Last but not the least the company is least worried about Wall mart as it has 24 integrated centers around India compared to some small units of Wall Mart (Oflazgil et al. 2016). Target Market The mentioned company aims to launch a new range of Travel kits and bags especially for the frequent travelers. The target market of the company is the frequent travelers including the leisure as well as the business travelers. However the management has decided to keep the price within a certain range as the product is kept in the middle class segment. The product is not too costly but its advanced features place it in a premium segment. The main aim of the Company is to create a world class travel kit to ensure that the travelers enjoy a hassle free travel. The management of the company has designed the product in such a way that it provides huge competition to other brands in the market. The product also has quite a number of varieties depending on its design. Some of them are designed normally while the others have a stylish design. New Product Description As mentioned in the earlier part the new range of travel kits has quite a number of varieties in it. The varieties are generally in the design as some of them are designed normally while the others have a stylish and attractive design. Existence of a large number of competitors has forced the organization to follow the cost effective policy which will be helpful for the organization to get a hold of the highly competitive market. The product has earned an ISO 9000 degree and is already regarded as one of the best in the markets prior to its launch. Customer Value proposition Customer Value Proposition is one of the marketing statements that describe the reason for a customer to buy a certain product or use a particular service (Kumar and Bansal 2015). The management of the mentioned Wholesaler has been able to set out a particular value proposition for the travel kits that includes; Best product with a low value Reduces the stress of travelling Targeted for the stylish and comfort loving travelers Justification of the choice of New Product The new product has quite a lot of attractive features that justifies its choice by the service users. The key justification of the product is its premium quality that is received in such low prices. The new products are used effectively and are meant for a safe, sound and a quality journey. The4 following reduces the stress of the journey and also reduces the travel time. Conclusion The following report is one of the few works on the wholesale marketing in a country like India. The detailed internal analysis of the problems that lies in the business along with the recommendations for solving the problems effectively has been extremely helpful for small wholesalers present in the country. The through analysis of the report thus helps to identify the weakness as well as the ways to avoid them. References Doan, P., 2016. RELATIONSHIP MARKETING-LOYALTY CARD. Gilsenan, M.B., Abbinante, F., O'Dea, E., Canals, A. and Tritscher, A., 2016. Open risk assessment: data.EFSA Journal,14(S1). Gopalakrishna, P., Subramanian, R. and Fleischmann, D., 2016. WALMART IN INDIA.Journal of the International Academy for Case Studies,22(3), p.99. Jahan, N.F. and Hemant, D.S., 2014. Emergence of cash and carry business model in india with special reference to metro stores.International Journal of Retailing Rural Business Perspectives,3(3), p.1064. Kumar, P. and Bansal, S., 2015. Swot analysis: what does fdi hold for the indian retail sector in 21th century?.International Journal of Research in Management, Economics Commerce,5(1). Oflazgil, K., Hocken, C., Schenk, F., Teschl, O., Lehr, T., de Boer, M., Schrder, C. and Alt, R., 2016. Smart. NRWRFID as Enabler for an Intelligent FMCG Supply Chain. InLogistics and Supply Chain Innovation(pp. 325-337). Springer International Publishing. Schranz-Whitaker, M., 2016.Supply Chain Excellence in the Retail Industry METRO AGA Case Study(Doctoral dissertation). Shitole, G.Y. and Thyagarajan, G., 2014. Consumers' Perception on FDI in Multi-Brand Retailing in India-A Study.Sumedha Journal of Management,3(1), p.4. Sinitcyna, E., 2016. Improving the competitiveness of Metro Cash Carry Ltd. on the Russian market of goods and services. Trebbin, A., Franz, M. and Hassler, M., 2015. Securing Local Supply in Rural Areas: The Role of Wholesale Cooperations in Central Hesse, Germany.Economic Development in Rural Areas: Functional and Multifunctional Approaches, p.131. Varshaa, H.G., 2015.A study on impact of metro wholesaling on retailing in karnataka(Doctoral dissertation, university of agricultural sciences gkvk, bengaluru). Yadav, S. And Raju, K.H.H., 2013. Swot analysis towards foreign direct investments in retail industry in india.International Journal of Entrepreneurship Business Environment Perspectives,2(3), p.590.